Friday, January 18, 2008
As a follow up to our Top 5 Baseball Web Sites post yesterday, many are probably wondering why we put so much importance on a teams web site. Well, the key to success in just about anything we do in life is based on good, solid communication. On this site we stressed communication between high school coaches, travel coaches, personal instructors and college recruiters. A web site is a form of communication and is becoming more and more important in tracking a players progress.
The winners of our Top 5 have taken communication to the max by educating, engaging and entertaining it's team members, parents, relatives and fans. They are all also providing a service to recruiters by posting profiles of their players, stats, box scores and game summaries. If a travel team or high school is serious about helping its players gain access to recruiters and scouts and opportunities at the next level, then they need to get serious in the way they communicate to their players and the recruiting world.
It's also this type of organized communication that separates the great travel teams from the average ones. The best teams have their rosters set, their schedules for the summer in place and update their web site several times a week to keep their players engaged. Want proof? Look at their web sites. The Seattle Stars have a daily schedule of practices, work-outs, cage hitting and throwing drills every day till February 17th...which coincides with the first day of High School practices. Don't you think that the High School coaches appreciate their top athletes coming into the first day of practice in top condition? You bet they do. And that's the kind of added value a good travel team can provide.
These days, the best way to communicate is via e-mails and web sites. The days of phone trees and voice mails are gone. We prefer the multi-media versatility of a web site more than any other medium. There's so much a team can do and our Top 5 got our vote because they have the vision to use web sites to promote their players, keep their players in touch with practices and work-outs and make their web site the town square or community forum for communicating their programs events, goals and mission. If a team wants to upgrade its service to its players...start by upgrading the web site.